We collect data about patients who use our services that is relevant to their healthcare and that allows Shrewsbury Orthodontic Centre to deliver its services to our patients. We process personal information about our patients, customers, suppliers and employees.
The types of data we may collect are listed below and we will only use that data in ways relevant to carrying out our legitimate purposes and functions and in a way that is not detrimental to the interests of our patients or employees. Shrewsbury Orthodontic Centre will take particular care in the collection and storage of any personal sensitive data. Everyone working within Shrewsbury Orthodontic Centre has a legal duty to keep information about you confidential. Similarly, anyone who receives information from us has a legal duty to keep it confidential, as per General Data Protection Regulations 2018.
The orthodontic professionals caring for you keep records about your health and any treatment and care you receive from our practice. These records help to ensure that you receive the best possible care. They may be written down in paper records or held on computer. These records may include:
•Basic details about you such as name, address, date of birth, next of kin, etc.
•Contact we have had with you such as appointments.
•Notes and reports about your health, treatment and care.
•Results of x-rays.
•Relevant information from people who care for you and know you well such as health professionals and relatives.
•Financial information about payments for any treatments.
It is essential that your details are accurate and up to date. Always check that your personal details are correct when you visit us and please inform us of any changes as soon as possible.
Your records are used to direct, manage and deliver the care you receive to ensure that:
•The orthodontic professionals involved in your care have accurate and up to date information to assess your oral health and decide on the most appropriate care for you.
•Healthcare professionals have the information they need to be able to assess and improve the quality and type of care you receive.
•Your concerns can be properly investigated if a complaint is raised.
•Appropriate information is available if you see another orthodontic professional or are referred to another specialist.
•From time-to-time we may use your contact information to send you details of products and services offered in our practices that directly relate to your orthodontic or oral healthcare.
Shrewsbury Orthodontic Centre may disclose your personal information to third parties:
•In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
•If Shrewsbury Orthodontic Centre or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
•If we are under a duty to disclose or share your personal data in order to comply with any legal obligation, or in order to enforce or apply our terms of use, and other agreements; or to protect the rights, property, or safety of Shrewsbury Orthodontic Centre, our customers, or others. This includes exchanging information with other companies and organisations for the purposes of fraud prevention and credit risk reduction.
You have the right to ask us not to process your personal data for marketing purposes. We will usually inform you (before collecting your data) if we intend to use your data for such purposes or if we intend to disclose your information to any third party for such purposes. You can exercise your right to prevent such processing by checking certain boxes on the GDPR consent for contact forms we collect when you first attend. You can also exercise the right at any time by contacting us at:
Shrewsbury Orthodontic Centre
9 St Marys Place
Shrewsbury, SY1 1DZ
Our website may, from time to time, before and after treatment photographs which will be anonymised. Prior consent will be gained before the publication of any photographs in line with the Data Protection Act 2018.
The Act gives you the right to access information held about you. Your right of access can be exercised in accordance with the Act. Any access request will be accepted but in exceptional circumstances a charge for copies of any digital or non-digital x-rays or photographs and study models may be applied that are required to provide you with details of the information you have requested.
Any changes we may make to our privacy policy in the future will be placed in the patient information folder in our waiting room.
Cookies
When you visit this website we may send “cookies” to your computer primarily to enhance your on-line experience. “Cookies” are files which can identify you as a unique viewer and store your personal preferences as well as technical information. On their own, cookies do not contain or reveal any personal information. However, if you choose to furnish the site with personal information, this information may be linked to the data stored in the cookies.
We may also collect certain anonymous technical information when you visit many of our web pages such as the type of browser you are using, the type of operating system you are using and the domain name of your Internet service provider.
We use cookies and technical information to personalise your visit to our site (e.g. to recognise you by name when you return to our site) and to track customer trends and patterns. This helps us improve the design and content of our website for visitors and assists us in our communications and marketing initiatives. Although most browsers are initially set up to accept cookies, you can set most browsers at any time to refuse all cookies or indicate when a cookie is being sent. However, please note that some parts of this Website may not function properly if you refuse cookies. For more information on cookies and how to disable them you can consult the information provided by the Interactive Advertising Bureau UK at www.allaboutcookies.org.
Personal data submitted on this website will be used for the purposes specified in this privacy policy or in relevant parts of the website.
We may use your personal information to:
(a) enable your use of the services available on the website;
(b) send you general (non-marketing) communications;
(c) send you email notifications;
(d) provide third parties with statistical information about our users – but this information will not be used to identify any individual user;
(e) deal with enquiries and complaints made by or about you relating to the website; and
We will not, without your express consent, provide your personal information to any third parties for the purpose of direct marketing.
We may disclose information about you to any of our employees, officers, agents, suppliers or subcontractors insofar as reasonably necessary for the purposes as set out in this privacy policy.
In addition, we may disclose information about you:
(a) to the extent that we are required to do so by law;
(b) in connection with any legal proceedings or prospective legal proceedings;
(c) in order to establish, exercise or defend our legal rights (including providing information to others for the purposes of fraud prevention and reducing credit risk);
Except as provided in this privacy policy, we will not provide your information to third parties.
The national data opt-out is a service in England that allows people to opt out of their confidential patient information being used for research and planning. It does not apply to data used for individual care. Citizens can find out more information and register or change their opt-out choice at www.nhs.uk/your-nhs-data-matters or through the NHS app.
If approached to provide clinical data (e.g. to researchers) we must understand what the legal basis is for using or disclosing that data. A data applicant must confirm that they have the correct approval from the Confidential Advisory Group (CAG) to ask for the disclosure of confidential patient information held by us. This is known as a section 251 approval under the NHS Act 2006. This approval means that we can, if we wish, disclose the information to the researched without being in breach of the common law duty of confidentiality. It is only in these cases where opt-outs apply.
In order for us to be able to respect patients’ choices regarding opt-out, NHS Digital will provide access to the list of NHS numbers of those who have chosen not to allow their data to be used beyond their individual care and treatment.
We will take reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
We will store all the personal information you provide on our secure (password- and firewall- protected) servers. All electronic transactions you make to or receive from us will be encrypted [using SSL technology].
Of course, data transmission over the internet is inherently insecure, and we cannot guarantee the security of data sent over the internet.
We may update this privacy policy from time-to-time by posting a new version on our website. You should check this page occasionally to ensure you are happy with any changes.
You may instruct us to provide you with any personal information we hold about you.
The website may contain links to other websites. We are not responsible for the privacy policies or practices of third-party websites.
Please let us know if the personal information which we hold about you needs to be corrected or updated.
If you have any questions about this privacy policy or our treatment of your personal data, please write to us by email to: admin@shrewsbury-orthodontics.co.uk
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